Having great content is one thing – generating high-quality organic traffic with it is another. That’s why researching the most promising keywords is essential. Without technical help? Impossible! It’s high time you got to know the most important keyword research tools better! Getting started with keyword research In the beginning, was the word! Every on-page… Continue reading The most important keyword research tools in the test.
Forget best practice! Don’t blindly copy the ideas of other websites. What works elsewhere can backfire on you. The user experience of your target customer is crucial. What young people find cool may drive others crazy. Not every user is adept at using a touchscreen. And not everyone has eagle eyes like the 20-year-old designer.… Continue reading Three final recommendations for linking and navigation
Landing pages have been proven to be the tool to reliably generate new leads, traffic, and -most importantly, catapult conversion rates through the roof. However, the prerequisite for someone to land on your page is that your visitor has clicked on something. This could have been your link in the Instagram bio, for example, or… Continue reading Why is a good landing page so important?