The most important features of an infographic tool

At first glance, the five tools seem quite similar. Also in terms of the range of functions. The common must-haves include:

Predefined templates

Predefined templates are provided for almost every use case. Based on these, professional infographics can be created with just a few clicks.

Graphics & Shapes

Insertable objects are graphics such as lines, shapes, illustrations, photos, and partly also videos.


The distinction between different text elements such as headline, body text, text frames, etc. can be found in all tools.


For the visualization of data, users can choose from chart templates. In most tools, data can be imported directly from Excel.


Users can incorporate world and country maps into their infographics. The maps are customizable in terms of color.


Various background colors and patterns are available for users to choose from.


Users can upload and use their own media such as photos and logos. Vector formats such as SVG are also partially supported.


Editing of text and graphics is possible in every tool. The elements are selected by mouse click. Only then the editing bar appears.


The export of the infographic is usually possible in the formats PDF, JPG or PNG. Attention: Not every tool offers users a download in the free version.


Graphics can be shared directly to Facebook or Twitter, as well as shared via email or embedded code.

In terms of workflow, the infographic tools are very similar. First step: The user selects a predefined template or alternatively starts with an empty workspace. Desired elements such as graphics or texts can be inserted or adapted in the next step.

Clear differences in the tools only become apparent in practical use. For example, some objects cannot be adjusted in terms of color. The selection of predefined templates and elements also varies.